COPYWRITER

Luxury outdoor swimming pool with a scenic mountain view, lounge chairs with blue cushions, a white umbrella, and a white structure with a large brown vase.

STRATEGIST

STORYTELLER

drozdow.adam@gmail.com

I’m Adam, a strategist and storyteller shaped by architecture, travel, and a deep love for hospitality.

Before brand voice, there was editorial instinct.
After copy, there’s always connection.

For over a decade, I’ve helped shape those stories: writing, strategizing, editing, and crafting narratives that feel intentional, rooted, and built to last.

A man wearing sunglasses and a beige shirt standing under a thatched roof, viewed through a natural frame created by the thatched material.

ADAM
DROZDOW

Strategic Brand Storyteller, Copy Chameleon & Visual Curator

A multi-story seaside hotel with balconies, a beach, and a weathered concrete seawall. There is a deck with umbrellas and tables extending over the water, with a person standing nearby.
A gold cocktail shaker, two martini glasses with olives, a bar spoon in one glass, a pair of earrings, a black cloth, and a hotel room with a bed and bedside lamp in the background.
A man and woman, wearing white robes, kneeling on a bed and pillow fight with pillows in a hotel room.
A man in a white shirt and light gray pants stands near a window, looking out at a cityscape with tall buildings and busy streets in a high-rise office or apartment.
Black and white photo of a man standing in a corner, with walls on either side and an archway behind him. The man is dressed in dark clothing and looks serious.

(+) I’m Adam, a copywriter and content strategist with a business background, a creative mindset, and a sharp eye for the details that make a brand stand out. After a couple of years in London, I moved home to New York City and started picking up freelance projects. What began as a side hustle quickly became a full-time career. Working independently turned out to be the best way to connect with brands I respect and focus on projects that truly excite me.


(+) My international perspective lets me shift easily between markets, clients, and tones, whether I’m writing for a luxury hotel in Asia or shaping content strategy for a lifestyle brand in California. I’ve worked on brands across multiple continents and industries, always bringing a distinct and tailored voice to the table.

(+) When I’m not working, you’ll find me revisiting a favorite foreign city, flipping through a book on urban design, or tracking down the nearest Negroni bar.

Looking for more?

Additional case studies are available upon request, just shoot me an email and I’ll be happy to share.

A man with dark hair and a beard sitting on a bed, looking out a large window at a cityscape. He is using a laptop, with his legs stretched out and crossed at the ankles. The room appears modern, with sunlight illuminating the scene.

Park Central

Social Media Copywriting & Visual Curation

A person standing on a checkered black and white floor, looking out at a scenic view of mountains and lush green hills through an open balcony framed by brick pillars, with a cloudy sky overhead.

Homm Hotels

Social Launch, Tone of Voice, Copywriting & Visual Direction

Open magazine page featuring hotel descriptions with images of luxurious hotel interiors, including a historic lobby with a chandelier and elegant furniture, and a vintage-style lounge area with a dark wood interior.

Autograph Collection by Marriott

Editorial Copy Enhancement | Global Brand Catalog

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Momondo

City Guide Copywriting & Content Strategy (New York City Edition)

A woman swimming in an infinity pool over the ocean at sunset with a wooden pier and a gazebo in the background.

Angsana Hotels

Social Copywriting, Visual Curation & Brand Voice Development

Hamilton Princess

Social Media Copywriting & Voice Development

SERVICES

Digital Content Strategy

Before you build, you need a blueprint. I craft thoughtful content frameworks—story arcs, pillars, and publishing plans—that give your brand direction and cohesion. No more last-minute posts or guesswork—just a clear, strategic roadmap that guides every step.

Social Media Copywriting

Like the best kind of travel day: purposeful, flexible, and full of charm. I write social captions and campaign copy that carry your brand’s voice effortlessly—stylish, comfortable, and ready to spark connection at every stop.

Brand Voice Development

Think of it as interior design for your messaging. Together, we define the textures, tones, and inflections that make your voice unmistakably yours—whether you're starting from scratch or refreshing what’s already there. The result? A tone of voice that feels natural, lived-in, and deeply aligned.

Destination & Hospitality Storytelling

The words should feel like stepping into the space. I distill atmosphere, architecture, and emotion into language that invites, inspires, and transports. From boutique stays to emerging locales, I craft narratives that make people want to book a ticket—and stay awhile.

Copy Editing & Enhancing

Already have the words? I’ll help you make them sharper, stronger, and more on-brand. Like a trusted local, I guide you toward what works, what doesn’t, and where the hidden gems are—polishing your copy for clarity, flow, and feeling.

Content Curation

Like unpacking a suitcase full of souvenirs and knowing exactly where everything should go. I take your best visual assets—past shoots, guest content, professional photography—and organize them into a scroll-worthy, strategic feed. Whether you’ve got a full gallery waiting or want to amplify your upcoming shoots, I help turn what you have into what your audience wants to see. 

  • "Working with Adam was like handing our brand a passport and watching it come to life in a new language. He instantly understood our voice and elevated it with precision, creativity, and depth. Every caption felt like a mini journey."

  • "Adam has a rare ability to make words feel both luxurious and effortless. From content strategy to daily copy, he helped us shape a digital presence that feels cohesive, refined, and truly us. A total pro."

  • "We came to Adam for social media support, but he ended up becoming an essential voice in our brand. He brings clarity, consistency, and creativity to every touchpoint—plus a tone that hits the mark every time."

  • Adam doesn’t just write copy—he builds experiences. His storytelling approach helped us communicate who we are in a way that resonates with our audience and sets us apart. Plus, he’s a dream to work with."

Black logo with an anchor design and the words 'BEACHONCHIC' and 'Feline Couture Yachting and Apparel' beneath.
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Black and white line drawing of a classic screwdriver with a straight handle and a flat blade tip.
Logo of The University of Oklahoma with the university's name in black text
A diagram of a baseball pitch with labels showing the different phases of the pitch.
Intercontinental Hotels & Resorts logo with black background, silver and red text, and a stylized emblem resembling a shield with a lowercase 'i' in the center.
Black and white line drawing of a person wearing a mask, glasses, and a hat, looking to the side.
A black and white illustration of an apple with the text 'The apple doesn't fall far from the tree'
A detailed diagram of the water cycle, including evaporation, condensation, precipitation, and collection processes.
Black logo with the words 'NeueHouse' below a circular emblem with letters 'N' and 'H' crossed out.
Logo of Banyan Tree Hotels & Resorts featuring a stylized brown tree with multiple leaves and the text 'Banyan Tree Hotels & Resorts' below.
Logo with a stylized brown and black plant with eight leaves, and the words 'ANGSANA Hotel & Resort' below in brown text.
Logo for Monterey Plaza Hotel & Spa featuring a silhouette of a panther and stylized text
Diagram of the process of direction of heat transfer from a heated object to the environment, illustrating conduction, convection, and radiation.
The logo of the Coca-Cola brand in black cursive text on a white background.
Logo featuring a mountain and wave design with the word 'ALL' and the words 'ACCOR LIVE LIMITLESS' arranged vertically.
The logo for Amanyara, featuring a stylized black peacock with multicolored accents, and the name 'Amanyara' beneath it.
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